With the global pandemic making face-to-face customer support challenging, Vision Engineering has been working hard to support our customers using the latest in digital technology.
In line with this rapid digital transformation we have developed a 360 degree online demo capability, enabling its website visitors (www.visioneng.com) to ‘virtually visit’ our UK headquarters, to see and experience our range of ergonomic non-contact and contact optical and digital microscopy and measuring systems.
Based on now familiar ‘Matterport’ scanning technology, visitors are able to ‘walk’ round the reception area, into a choice of product demo labs, right up to any one of a range of products.
Information Options
Additionally, a suite of new, market leading technology developments enable the visitor to select from a ‘halo’ of information options, including the ability to watch a product video, see its application focus, experience a ‘try me’ or ‘ease of use’ video simulation, examine a 3D product model, order a brochure, and request return contact or a site demo of the real product, all in the virtual space.
Paul Newbatt, Group Sales and Marketing Director, Vision Engineering comments:
“We are delighted to be launching our new virtual showroom. It is a clear and decisive response to the lack of tradeshow demonstration opportunities we have experienced as a result of the pandemic. We are now able to better help our customers understand the unique benefits of our microscopy and metrology range digitally 24/7, without the need to wait for a tradeshow.
Our virtual showroom is truly market leading, hosting a suite of new-to-market features which dramatically push forward the customer’s digital experience of our products, and we are confident that it will enable significant new business growth as we move towards the post pandemic era.”
The latest step in Vision Engineering’s ‘digital transformation’ programme, the virtual showroom follows on from the redevelopment and upgrade of the company’s estate of fifteen global websites last year, and contains information on the full range of Vision Group activities, including manufacturing services, optical component supply, and digital 3D visualisation technology development.
Initially available in English and German, the virtual showroom is hosted on the www.visioneng.com and www.visioneng.de domains, and will be rolled out globally during 2021.
